For every person with a drinking problem in the UK, five other people on average are affected; Director Rollo Hollins addresses this insight from Al-Anon directly in his new powerful music video for Bear’s Den’s track ‘Hiding Bottles’. In scenes that will sadly be familiar to many, the film centres on a family grappling with the impact of alcohol abuse.
Rollo comments: “Davey (the lead singer of Bear’s Den) and I wanted to highlight the often-overlooked issues faced by the victims of alcohol abuse by basing the film on genuine case studies supplied by the Al-Anon. Looking through that research, the theme that kept cropping up was the ‘promise of normality’ that these victims are often teased with. Alcoholism explained as temporary or manageable, which created a strange dichotomy within those homes - two versions of the same family, one fighting to keep everything ’normal’ and another private version, out of control. Using a full cast of identical twins and in-camera effects, I wanted to explore that idea and highlight the issues, whilst keeping the story and dialogue based on real case studies.”